E-Commerce Infrastructure · Global Reach

Your Operational Layer
for Cross-Border
E-Commerce

SUMI International builds the operational infrastructure that lets sellers and entrepreneurs enter and scale in Russia, Southeast Asia, and Latin America — without heavy investment, bureaucracy, or platform lock-in.

✈ Talk to us on Telegram Explore our services ↓

7 Markets

Russia · SEA · Latin America

5 Projects

Delivery · Fulfillment · Franchise

$50M+

GMV target by 2030

What We Do

An Ecosystem, Not a Marketplace

SUMI International is an operational aggregator — we sit as a technology and service layer on top of existing platforms (Shopee, Lazada, TikTok Shop, Ozon, Yandex.Market, Mercado Libre) without competing with them. Our clients sell more; we handle the rest.

We do not build heavy infrastructure. Instead, we occupy the niches the big platforms ignore: relocant entrepreneurs, offline sellers going digital, niche goods requiring emotional marketing, and SMBs that need professional logistics without paying marketplace commissions of 15–25%.

Closest international analogues: ShipBob (US, logistics layer), Kaktus (RU, marketplace enabler) — but with wider channel coverage and cross-border reach from day one.

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Cross-Border Intelligence

Local knowledge in Russia, Mexico, Vietnam, Thailand, Indonesia. We know the regulations, platforms, and logistics partners in each market.

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Maximum AI, Minimum Bureaucracy

AI-driven routing, demand forecasting, behavioral analytics in PVZ locations, and automated listing management across channels.

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Asset-Light & Franchisable

We do not own warehouses or fleets — we orchestrate the best local partners. Every unit we build can be replicated as a franchise.

Our Services

Five Projects, One Ecosystem

Each project solves a specific gap in the e-commerce journey — from first sale to international scale. They work independently and compound when combined.

Project P1.2 · Relocants

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Soft Landing Package

All-inclusive onboarding for Russian-speaking entrepreneurs who have relocated to SEA or Latin America. Company registration, banking, marketplace setup, accounting, and language support — coordinated by SUMI in one package.

Thailand Vietnam Mexico Colombia $1,500–5,000 3-month bundle

Project P4 · Franchise

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Multi-Brand PVZ Franchise

Pickup-point locations serving 4+ delivery carriers simultaneously, combined with a HoReCa zone (coffee/snacks), coworking space, and AI behavioral analytics. "The third place between home and work." Franchise available in Russia and internationally.

Russia SEA 2027 LatAm 2026 Franchise from $3,000

Project P5 · Logistics

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Smart Fulfillment (FaaS)

Fulfillment as a Service built on top of partner warehouse networks with AI routing, predictive demand analytics, and cross-border capabilities. FaaS at 5–8% of GMV vs. 15–25% marketplace commission.

from ₽15/parcel AI Routing Cross-border Returns Analytics

Project P2 · Delivery

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Express Delivery Network

1–3 day express delivery on key routes in Russia and international corridors (Monterrey–Bogotá, Russia–SEA). Built on the P4 PVZ network plus carrier aggregation, with IoT tracking and AI route optimization.

1–3 Days Russia domestic Monterrey–Bogotá IoT Tracking

Project P3 · Products

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Emotional Dropshipping

We source unique products from Asian and LatAm manufacturers (K-beauty, smart gadgets, wellness, pet products) and sell them through emotional storytelling content. Margins 30–55%. A live training ground for our marketing team.

China · Vietnam · India 30–55% margin UGC / TikTok

Project P1 · Foundation

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National Market Entry

Full-service marketplace enablement for sellers entering Ozon, Yandex.Market, Shopee, Lazada, and TikTok Shop. Registration, product listings, logistics setup, advertising, and ongoing management — subscription-based.

Ozon · Yandex.Market Shopee · Lazada from ₽990/mo

Geography

7 Markets · 3 Stages

We expand deliberately — building operational depth before geographic breadth. Each market entry is backed by local partners, not remote management.

🇷🇺 Russia (Stage 1, Active)

📍Phuket (HQ)Live

📍Irkutsk (Multi-PVZ)Live

📍Siberian Federal DistrictQ4 2026

🌎 Latin America (Stage 2)

🇲🇽Mexico (Monterrey)2026

🇺🇾Uruguay (Montevideo)Q1 2027

🇨🇴Colombia (Bogotá)2027

🌏 Southeast Asia (Stage 3)

🇹🇭Thailand (Bangkok)Q2 2027

🇻🇳Vietnam (Ho Chi Minh)Q3 2027

🇮🇩Indonesia (Jakarta)Q1 2028

$272B

Combined addressable market across LatAm alone (CAGR 22%). SEA adds $202B (CAGR 21%). We are positioned in the fastest-growing e-commerce regions on earth.

$50M+

GMV Goal 2030

Markets by 2030

120K

Sellers Target

350

PVZ Locations

Leadership

Kate Mironova

Founder & CEO · SUMI International

Kate Mironova founded SUMI International with a clear thesis: the operational gap between a seller's first product and their first international order is solvable — if someone builds the right infrastructure layer.

Based in Phuket, Thailand, Kate leads SUMI's international expansion, strategic partnerships, and investor relations. Under her direction, SUMI grew from a single pickup-point service in Phuket into a multi-market ecosystem connecting Russia, Latin America, and Southeast Asia.

Kate's approach — maximum AI, minimum bureaucracy, guerrilla expansion tactics — is reflected in every project SUMI runs. She believes the next wave of global e-commerce will not come from the Amazons of the world, but from ecosystem operators who understand local markets and build asset-light bridges between them.

🔗 LinkedIn ✈ Telegram ✉ Email

Why SUMI

Built Different by Design

We do not compete with Ozon, Shopee, or Mercado Libre. We sit on top of them — and make it easier for sellers to use all of them at once.

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Niche-First Strategy

We target what big platforms ignore: small cities, offline sellers, relocants, and niche goods — where we can win deeply before expanding broadly.

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Franchise-Ready from Day 1

Every PVZ we open is documented, systemized, and ready to franchise. Our franchise model works in Russia at ₽300–500K entry and internationally from $3,000.

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Russian-Language Expertise in New Markets

500,000+ Russian-speaking entrepreneurs live in SEA and LatAm. We are the only operator with genuine local knowledge and Russian-language service in these markets.

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